The note inside this customization kit that we created for Converse North America sums up this project perfectly: "In the spirit of the holidays, we invite you to take these tools of artistic expression and make your mark on your blank pair of Chucks. Make it bold, make it shine, make it yours."
We loaded the kit with a pair of Chucks and choice selection of paints, pens, and bits of bling. Then we sent it out to influencers to promote shoe customization and drive traffic to Journeys stores. Many recipients shared their creations on social media, inspiring customers to make their own holiday magic.