Converse asked us to design, produce and fulfill a seeding kit for the 2024 launch of their colorful Run Star Trainer line of footwear. To keep costs down a bit, we pursued a colorful, printed graphic approach over corrugated material inspired by the footwear. We designed a box with some unique features like a 3 piece lid and tray inserts that were adjustable to accommodate various sizes of shoes for the recipients of the kits. To accentuate the unique campaign photography, we mounted the internal graphic cards with adhesive photo corners and also hand-rendered the greeting card to give the kit a handmade quality.
Converse brought us in to design and produce a seeding kit for the reissue of the much loved XX Hi Chuck Taylor All Star. This project had a tighter budget than some of our other seeding kit projects, so we really dug in to create something unique without breaking the bank. This influencer kit is a printed solution on corrugated material. We identified the tall lacing structure from the footwear and capitalized on that as an expressive design detail for the exterior of the box. We graphically simulated the texture of the shoe’s material, grommets, stitching and branding to create a backdrop for an actual lace that served as a closure device for the box access. Internally, we worked with our print partners to engineer a flexible tray solution to accommodate shoes from small to large using the same exterior box. We also provided trays to present themed, tall, above-the-knee socks, alternative laces and accessories to offer the end user options for expression.
Magic, the Gathering asked us to create a budget friendly influencer kit to promote their collaboration with Lord of the Rings. With a tight budget, we focussed on amplifying the beautiful game art by wrapping the box externally and internally with select scenes from the game cards printed on coated corrugated material. In lieu of more expensive packaging, we created several custom branded items which included a gold foil printed binder for card collection and storage, a laser engraved leather play mat with Middle Earth map, a custom built deck box, custom dice and velvet storage bag, and an oversized "eye of Sauron" dice and velvet storage bag. We loaded the influencer kits with all custom items along with a card starter set, a Commander deck and a generous offering of Draft and Set Booster card packs.
Converse asked us to design and produce an influencer kit that reflected the modern, planar and sculptural design execution in their new De Luxe footwear collection. We created a unique form factor that featured a translucent and recyclable corrugated plastic material to allow recipients a sneak peek of the bold colors of the custom made satin dust bags surrounding the footwear housed within. This influencer kit packaging served to compliment the product design of the DeLuxe footwear and also to inspire an impactful first impression for the recipients.
The goal of this kit was two fold: One to introduce the collaboration between MTG and Transformers and two, to reveal some of the creepiness and magic of The Brothers’ War to the influencer.
For the box, the client wanted to make it look like an old storage artifact from the war that had been Phyrexianized. Hence the tentacle inching its way out of the unit. We had a lot of fun creating this art.
We also got to work with Caliber Craft to create a limited run of MTG Power Stones. The Mightstone and Weakstone sit in a rocky base that function as a light display but they can also be played individually as tokens (that light up!) during the game.
The t-shirt was a fun illustration to work on and was designed to reveal the alignment of MTG mana powers to Transformers.
These were a huge hit and we just wish we had created a kit for ourselves!
FANTASY MEETS REALITY: FORTNITE INTRODUCES THE KID LAROI’S WILD DREAMS
We jumped in to assist video game giant Fortnite to celebrate the introduction of Australian rapper, singer, and songwriter The Kid LAROI into the game. Working with their social media agency, The Robot Company, we designed a dual identity influencer kit to promote the in-game characters of protagonist, The Kid LAROI and antagonist, The Rogue LAROI. This played out as two different kit designs - a pink kit that shows The Kid LAROI and his on-stage persona, and the other, a blue/black kit that represents The Rogue LAROI as the mischievous alter ego.
The influencer kits feature elements of spy craft with the use of a hard case attaché wrapped in digital camouflage and UV ink which reveal hidden messaging on select elements.
The kits include a branded t-shirt, sunglasses, a UV flashlight and an old school DVD player and DVD to reveal a promotional video to link influencers to the exclusive Kid LAROI Fortnite game release and "Wild Dreams" in-game concert.
We were honored to work with Wizards of the Coast on this "D&D For All" influencer kit which aimed to increase inclusivity and accessibility for gaming community members across as many needs as possible. Specifically, that meant that we needed to make sure everything was designed to be high contrast, textured, easy to open, with braille messaging, and with increased item accessibility. We designed and produced a packaging approach to simplify access and storage, while also creating a memorable gaming experience for those interested in D&D, but may face barriers to entry with traditional form factors.
We worked with specialized vendors to create unique items to add to the exclusivity of the kit. We handled all the procurement, assembly and shipping of the kits to D&D influencers. We were really thrilled with how these turned out and were so happy to hear that those who received the kits loved them as well.
Special thanks to P-Dinh Bookbinding, DogMight and Candoable for their beautiful work!
Converse and Looney Tunes have enjoyed a long partnership, with beloved LT characters frequently appearing on Converse kicks. For their latest collab, we were asked to create a seeding kit that riffs off the fierce rivalry between Wile E. Coyote and Roadrunner. Because their storyline always involves a clever ACME device, we felt that the ubiquitous ACME crate was the perfect delivery device for a pair of LT Chucks, a Looney Tunes DVD sampler and a Michigan J. Frog vinyl figure.
Rocket-powered sneakers...what could go wrong?
Converse contacted us to create an influencer kit to house their Pride footwear selects along with a collection of statement accessories for influencers to keep the pride high.
We designed the kit as an extruded lockup of the words "Pride Never Stops" combined with the Converse logo. The kit was fabricated with extra thick recycled honeycomb corrugated cardboard then die cut and laminated together to create a sustainable and unique form which cleverly created a space to house all of the products and accessories. The front of the influencer kit was covered with the iconic Pride colors, but the edges were left exposed to encourage recycling at end of use.
Ultimately, we hope this colorful expression of Pride will serve as a year-round display item that will live beyond its initial packaging assignment.
Accessories included in the influencer kit included artist postcards and poster, stickers, NYX Pride edition eye shadow, Fluide silver glitter, a Converse bucket hat, and a Boomf Bomb greeting card to set the tone.
We took this project from concept, design, vendor and item sourcing, fulfillment, packaging and all the way through to shipping to influencers.
Wizards of the Coast tasked us with creating an influencer kit for their 30th anniversary celebration of Dominaria and the launch of Dominaria United. Each kit contained a custom sized t-shirt for the influencer, a lightbox per the influencer's favorite color and a big set of Dominaria United product. The lightboxes were designed to be display pieces and can be plugged in with more than 20 different light function settings.
The whole kit was a lot of fun to make and it received some great feedback and posts!
When Converse was set to release the Chuck Taylor CX to the world, they asked us to develop an influencer kit that amplified and underscored the cutting-edge design details of this revolutionary product. The CX features a re-engineered rubber for ultimate flexibility, and an innovative foam phylon midsole to support a wearer’s stride and provide an exponential leap in comfort. Inspired by this foam technology, we developed a foam case for the footwear and collateral material. The iconic orange accent color of the shoe informed the color choice of the case and provided a vibrant presence at a future unboxing. Several branding elements were inset into the foam case to provide a subtle but effective brand presence. The case was held shut with an X-formed rubber band as a reference to the stretch canvas that makes the shoe so comfortable. We took this project from concept, design, vendor sourcing, fulfillment, packaging and all the way through to shipping to influencers.
Converse North America asked us to generate concepts for a proposed collaboration pitch with a national nail polish brand. The collaboration didn’t end up happening, but we really liked the work that came out of the effort. Flightdeck collaborator and artist Julie West worked her magic to create distinctive and sassy graphics to deliver a unique vibe to the displays. To make the connection between the footwear and the nail polish, we integrated the palette of colors and material textures from the Converse, nail polish inspired footwear into the artwork and layouts. Textured pink leather, suede, and canvas juxtaposed with glossy acrylics and gold glittery details make for a unique approach at retail.
Converse asked us to concept a budget friendly two-tier influencer kit system. Tier 1 featured a pair of Alexis Sablone’s signature AS-1 skate shoes and a copy of the Phaedon coffee table book "Skateboard" by Johnathan Olivares. The Tier 2 kit was scaled down and only featured the Skateboard book. As a graphic wrap on the exterior of both Tiers of the kit, we were able to feature historical photography from "Skateboard" combined with silhouettes of the premier Cons skate shoe lineup. After we finalized the kit’s design, we produced, fulfilled and shipped the kits to recipients all over the world.
Converse has teamed up with retailer Journeys for decades—together, they’ve sold millions of Chucks. So when Journeys executive Jim Estepa announced his retirement, Converse asked us to create something special to send Jim off in style. It was a tricky ask, as the gift needed to reflect Jim’s interests in travel, youth culture, NASCAR, music, and wine. Incorporating all of the above, we created this handcrafted, laser-etched retirement trunk filled with items as unique as the man it was created for. Cheers to 32 years, Jim—and good luck on your next journey!
To help students rock their individual style, Converse North America asked us to design and produce a customization kit to send to key influencers. We curated dozens of craft materials, from pens and paints to patches and safety pins, then pulled them all together into a cool branded kit.
Early in the creative process, we created the "Show Your True Colors" theme to showcase Coverse’s wide variety of shoe colors and encourage consumers to express their true selves. Finally, to demonstrate the kit’s endless possibilities, we even created three sets of shoes to offer influencers a little style inspiration.
To complete the promotional campaign from influencer to consumer, the “Show Your True Colors” campaign later appeared as window displays at select Journeys retail stores.
Converse North America wanted to show their love for their veteran sales executive Joe Rogers on his 35th work anniversary. They tapped us to create a custom presentation to house a collection of custom Converse apparel and footwear made especially for Joe. We used transparent blue acrylic to reveal the custom product and display a one-off graphic pattern that summarizes Joe’s interests, career and accomplishments. We also were able to design a custom monogram and sculpture for Joe that was a nod to Joe’s hometown of Philadelphia by riffing off Phili’s famous Love sculpture. Well done Joe...well done!
We have been doing a lot of digital design fulfillment for Converse North America. The trick is to understand the Converse design directives inside and out, then execute in every format you can imagine, all the while maintaining a consistent look and feel. Tall, super tall, wide, super wide, square, and everything in between. Sounds easy, but it can be tricky. We sweat the details and get it right because connecting with the consumer on the web is more important than ever.
The retail experience is a direct reflection of the brand—which is why it’s so important to get it right. Knowing this, Converse has trusted us with a large portion of their retail design in North America. It’s an impressive list of to-dos that includes window graphics, footwear wall graphics, freestanding displays, retail takeovers, pop-ups, custom builds and in-store video content.
For the launch of Commander Legends: Battle for Baldur's Gate, we created an adventure bag that would neatly hold the game elements and be easy to transport. We worked with some talented artists to create the custom deck box, custom leather play mat and custom backpacks. Needless to say, the adventurer's who received the kit were stoked!
Converse contacted us to create an influencer kit to house their Pride footwear selects along with a collection of statement accessories for influencers to keep the pride high.
We designed the kit with sustainability as a driving design principle. Not only was the package designed with all recyclable materials, but the exterior box and tray was designed to have have a secondary use as a display item which could be set on a shelf or as a wall-mounted display. Ultimately, we hope this colorful expression of Pride will serve as a year-round display item that will live beyond its initial packaging assignment.
We took this project from concept, design, vendor and item sourcing, fulfillment, packaging and all the way through to shipping to influencers.
In 2017, Converse was a bit late to the internet game in Canada. But instead of apologizing for their lack of web presence, they took a more self-effacing approach and asked us to come up with a tongue-in-cheek promotion for their Converse.ca launch. We took the concept and ran with it, celebrating all things retro-digital with this seeding kit that was sent to key influencers in the Canadian market. This kit featured "floppy disk" cards with introductions to each major product offering and redeemable cards that allowed influencers to select products for further "research." Welcome to internetting, Canada!
Converse North America values their retail partners. When Famous Footwear President, Rick Ausick announced his retirement after 16 years at the helm, Converse asked us to design a special gift for his transition. We created the art for Rick’s custom monogram, then applied it in metallic foil to the custom fit gift box, had the art embroidered onto a set of club covers, then nested all the products neatly into the hand wrapped box. Rick, your tee time is now!
The note inside this customization kit that we created for Converse North America sums up this project perfectly: "In the spirit of the holidays, we invite you to take these tools of artistic expression and make your mark on your blank pair of Chucks. Make it bold, make it shine, make it yours."
We loaded the kit with a pair of Chucks and choice selection of paints, pens, and bits of bling. Then we sent it out to influencers to promote shoe customization and drive traffic to Journeys stores. Many recipients shared their creations on social media, inspiring customers to make their own holiday magic.
Converse sent us to Shoe Palace Little Tokyo, a key retail account in Los Angeles, to design and oversee an important product launch event for their collab with Hello Kitty. We drafted off of Converse Global Design direction which sought to use materials seen in urban environments – 2”x 4”’s, plywood, cinder blocks, bare concrete floors, chain-link fencing, and guerilla style postings. These materials were used to create an authentic urban look and feel. We tailor fit a 2D and 3D design solution to showcase the collaborative product, messaging, the specific needs of the store and its event schedule. A DJ table, an Instagram opportunity and a rotating sushi belt were added to create a highly successful activation.
When hip-hop artist Tyler the Creator joins forces with Converse, it calls for a PR event that lives up to the buzz. So we designed an event space that showcases Converse history while celebrating this exciting new collaboration. Held in Converse’s NYC headquarters, the event led guests through a series of rooms and hallways that offered an immersive experience into the Converse brand and Tyler the Creator’s colorful vibe.
We designed a series of large wall graphics for Nike's Innovation group. These graphics helped to bring energy and life to some really dark, dimly lit basement working spaces with little natural light. Using key sport moments for these Nike spaces was a natural fit, but we were sensitive to the fact that a 15-foot-tall athlete may be a bit distracting if you have to sit next to it. So, we designed a process to 'pixelate' the images into circles, squares, hexagons or triangles so that the image would read from a distance, but close up, the visual would transform into abstract pattern that was easy to be close to. Overall, it was a very effective way to bring some much-needed life to these spaces.
This project is a prime of example of how good work leads to more good work. Earlier in the product development cycle of the Nike Vapor One Football, we were tapped to design the Vapor logo system that’s shown here. The logo was so well received that months later, we were called in to bring it to life on packaging at retail.
For the NCAA Bowl Championship Series, Nike brought us in to infuse these NCAA football gloves with some serious school pride. Working with an established packaging form, we looked to the unique branding of each school for graphic inspiration. Then we created bold designs that set each product apart from one another while standing above all the competitor products.
Nike Equipment tapped us to create a premium package for their innovative V360 Baseball Glove. The glove was designed to disrupt the game and the packaging could not fall short. We thought a lot about how the product would be revealed when opened and we went the distance to create a special consumer experience. Matte varnish, gloss varnish, special coatings - we threw multiple printing techniques at this project to maximize the premium perception of the product. In the end, we think it worked like a champ.
Nike Equipment asked us to provide design direction on this four-pack of their iconic, best-selling basketball socks. We decided to treat the socks as special volumes of a larger collection—much like those leather-bound reference books you might find in a wood-paneled library. However, there was nothing dusty or dated about this presentation. Featuring silver foils and matte / gloss varnish along with premium papers, this is a modern set of classics that would stand proud on any ballers’ shelf.
Nike tapped our creative director to create an identity system for the San Tepito Futbol Club branded product. The initiative was an effort to promote participation in futbol, which was often kids only salvation from trouble. They played where they could, with what they had. In areas of high crime and questionable ethics, futbol offered structure, goals, respect, and pride to kids, which, left on their own could easily choose other, more dangerous paths.
The identity system is inspired from a wide variety of relevant sources - from the 1970 Mexico World Cup identity, to local tattoo styles, to Mexican Luchadores and Day of the Dead folk art from the region. The system intends to communicate a visceral passion and heritage story of the beautiful game as it is played in the dusty streets and empty lots of this infamous barrio in Mexico City.
Super Bowl XL VIII was scheduled to take place in the open-air MetLife Stadium in New Jersey. As the big game was in February, it was predicted to be a frigid affair. Based on this insight, we were asked to create a limited-edition, V.I.P. influencer kit to celebrate the frozen showdown. We wanted the package to look as if the gloves were captured in a block of ice, so we used direct printing on clear acrylic to create a frosty, translucent effect. For glove packaging, this is as cool as it gets.
Though these kits were destined for the lucky few, a consumer edition was also created with this as inspiration. See: NIKE—SUPER BOWL CONSUMER EDITION GLOVE PACKAGING
Nike wanted to push the boundaries of soccer ball design and fabrication. We were able to collaborate with Nike Innovation engineers as they created new processes and prototypes. We explored different quantities and qualities of ‘heat-fused’ seam patterns applied to the ball which were then measured for aerodynamic effectiveness on the field. During the development process, the “performance” seams began to inform graphic opportunities over the ball which drove the addition or subtraction of graphics to affect a players’ visibility of the ball while in motion. Once effective seam patterns and graphic blocking patterns were identified, Nike encouraged us to explore the boundaries of graphic customization and branding to create bespoke performance product for individuals and organizations.
Working within Nike's standard receiver glove packaging form, we used design cues from the NFL's Salute to Soldiers special make up glove to create the unique graphics for this package.
Nike was looking to change the game on the retail shelf and asked us to help them do it. To break through all the visual clutter in a typical retail environment, we developed a graphic system that communicates individual product benefits and differentiates tiered products. Through bold color and designated print techniques, we reinforced a good, better, best product offering to help consumers find exactly what they were looking for.
We designed a graphic and display campaign that would promote Nike Tennis during the US Open tournament. Deliverables included the event retail booth, a vehicle wrap for logistical support vans, invitation cards, and a 30 years of Nike Tennis presentation at Nike, New York.
Working within Nike's standard receiver glove packaging form, we used design cues from the NFL's Seattle Seahawk receiver glove to create the graphics for this package. Gloss and matte varnish were used to create some distinctive finishing details and bring a premium perception to this product.
Nike Run Club LA was one of Nike’s largest and most active running clubs in the U.S. They wanted a mobile brand presence at the many events that the club took on. Nike hired our creative director to generate the 2D and 3D design concepts of a customized Airstream trailer. With product display and storage, lounge seating and private changing rooms added, the space was tailored for club runners to connect with Nike’s latest and greatest footwear and apparel. Along with the Airstream, there was a graphic campaign designed to promote engagement in the community.
Working within Nike's standard receiver glove packaging form, we used design cues from the Oregon's massive tool kit of uniform design to to create the graphics for this special event receiver glove package. Gloss and matte varnish were used to create some distinctive finishing details.
Super Bowl XL VIII was scheduled to take place in the open-air MetLife Stadium in New Jersey. As the big game was in February, it was predicted to be a frigid affair. Based on this insight and inspired by our limited-edition, V.I.P. influencer kit, (NIKE—SUPER BOWL PREMIUM EDITION GLOVE PACKAGING) we created a take-down consumer edition glove package to celebrate the frozen football showdown. We executed a crystalline ice pattern in our print design to allude to the premium package design yet provide a cost effective package for inline product.
Nike Innovation tasked us with the graphic creation of a visual history of their Air Cushioning technology. These graphics serve as the entry experience in the hallways leading to their highly secretive cushioning research lab. Historic product images, technical drawings and sketches of key product advancements were featured to show a development path to the most recent Nike Air products.
Crafting a Strategy was launched as an online, subscription based website that catered to the business concerns of craft breweries. We worked closely with business owner Sam Holloway to develop an identity and graphic system that was closely tied to business recommendations that he advances on the site. The five pint glass shaped elements within the logo represent 5 organizing principles of his core curriculum. We also developed a series of friendly icons to help way finding throughout the site content, along with some funny headlines to attract site visitors into some very serious business white papers.
Flightdeck friends Melissa Hernandez Kelley and Sam Kelley have a love for simple, honest, authentic Southern California, taco shop, squeeze bottle hot sauce. They couldn’t find what they wanted in Portland grocery stores, so they made their own. Their sauces are magnificent!
The Show Hot Sauce is a collection of all-natural pepper sauces inspired by authentic Mexican salsas from their favorite kitchens and restaurants. Made from minimalist ingredients – peppers, organic vinegar, salt, and a little bit of pristine Northwest water, they used blends of peppers to achieve their distinctive flavors. When their signature recipes were perfected, they tapped us to visualize the essence of their brand with a colorful and handmade esthetic to grace the coveted hot sauce squeeze bottles. We used a hand drawn pepper as the central design element along with hand drawn ‘sharpie’ lettering to lighten up the mood of the communication.
Put this sauce on your favorite foods and let The Show begin.
Our friends at craftingastrategy.com devised a clever fundraising effort for the Leukemia and Lymphoma Society of Oregon (LLS). They partnered with a group of area craft breweries, which each brewed up a signature batch of limited-edition beer. The proceeds of this beer were then donated to the LLS.
We were tapped (pun intended) to create the identity for this effort, from naming to graphic design. Out for Blood was born from a desire to create an attention-grabbing brand message that could stand alone in the crowded and eclectic craft beer environment. We love the powerful dual meaning that both supports the LLS while giving the proverbial middle finger to the disease.
While living abroad, our friend Peter McCoy discovered an exceptional, curated selection of Arabica coffee beans from the Hinterland coastal region of Eastern Australia above Byron Bay. The perfect environmental conditions and traditional organic farming techniques produce a bean with tremendous flavor and naturally occurring lower caffeine levels, (25% of traditional roasts) perfect for a focused and harmonious approach to life – all day, everyday.
This discovery presented a great opportunity to introduce this amazing product to a growing segment of health-conscious American consumers wanting to reduce caffeine intake without having to switch to de-caffeinated coffee or tea. Peter began importing the beans to the U.S. and contacted us to create an identity for the brand.
After a naming and writing exploration, we landed on the aboriginal word "Omaroo" which means ‘beautiful view’ in reference to the high view over the Pacific Ocean at Byron Bay. We combined this conceptual embrace of nature with aboriginal-inspired textures and colors to create a very restrained yet expressive perspective on the identity system and brand, perfectly articulated in the tagline "Cheer up, Slow down, Chill out." Sage advice indeed.
While there’s nothing funny about Parkinson’s disease, the use of humor can be a powerful tool to raise awareness and funds. That’s the idea behind this tongue-in-cheek brand identity that we created for an annual Parkinson’s fundraiser in partnership with the Brian Grant Foundation. Besides the title, we also crafted written communications, invitations, press releases, event graphics, posters and a website for the event. The event brought in all kinds of A-listers like Brian Grant, Pat Riley, Michael J. Fox, Muhammad Ali and Raphael Saadiq. More importantly, it raised a big chunk of money to advance Parkinson’s research.
This was a collaborative project with Nemo design that supplied Microsoft with a fresh take on a retail experience for young cell phone consumers. Inspired by the classic Eames House of Cards, we designed a series of interlocking panels that would serve as the retail presentation structure. The concept was carried into material selection with a mix of plywood and corrugated cardboard layers.
Our creative director dreamed up this concept in a previous life at another agency. The task was to create a tradeshow event space where visitors could be interact with Sony's puzzle platform video game Little Big Planet. The structure and consumer path were intended to expose visitors to the series' mantra of "Play, Create, Share". A large inflatable structure was imagined to bring the game characters to life at a provocative scale. The dome, created a controlled and immersive environment for groups of players to get into the game. Game art appears directly on all inflatable structures, while interior structures were inspired by the handmade qualities of the characters with the material selection of bamboo and thick, structural corrugated cardboard for static and technology displays.
When the U.S. Track & Field Championships came to Eugene (aka: Track Town), event sponsor Safeway asked us to create a high-impact visitor experience that would connect guests to their brand in a memorable way. Large, people-powered tread wheels generated electricity to raise awareness of sustainability issues, while healthy snacks and drinks in the Safeway lounge helped people refuel after running the wheels. This was a fun collab with Etzel agency and a great example of how the right environment can truly bring a brand to life.
Our creative director led this effort while working at a previous company. He worked closely with University of Florida men’s Basketball team and athletic department to develop an impressive visitor experience to showcase their school achievements on the national stage. Custom 3D & 2D displays, as well as compelling video and interactive content were created for the team’s practice and locker room facilities. In the ongoing arms race between college sports programs to attract the best student athletes, this project marked a serious escalation.
Our creative director led this effort while working at a previous company. Florida Football was one of the first large scale, immersive branded sports environments in the SEC. This carefully curated visitor experience created quite a splash in the ongoing arms race in collegiate sports. We worked closely with the football coaching staff and the athletic department to develop a distinctive visitor path that will leave a lasting impression on any recruit or visitor. We designed 3D displays and 2D graphic, video and interactive content design strategies to provide a consistent visual communication language throughout the project. We also worked closely with the fabrication and installation vendors to ensure the project was a complete success.
Our creative director led this effort while working at a previous company. He worked closely with the athletic department to develop a Hall of Fame visitor experience that would leave a lasting impression and celebrated the highlights of Vanderbilt Athletics. We did the 3D & 2D concept design as well as consulted on the visitor path.
Our creative director led this effort while working at a previous company. The LSU Football Operations Center visitor experience was an immersive branded sports environment which showcased their extensive achievements and awards. We worked closely with the football coaching staff, the athletic department and local newspapers to develop a series of curated historic displays with a distinctive graphic design style that would show consistently across many decades and groups within their storied football history. We also developed the 3-D trophy case design to fit into the existing architecture of the building. Integrated specialty team position feature displays were also created throughout the facilities to celebrate group achievements.
Our creative director led this effort while working at a previous company. Michael Waltrip Racing wanted an integrated fan experience at the front end of their massive race shop. We scripted an immersive visitor experience to showcase each team driver followed by a complete breakdown of race car design and assembly. From start to finish, we provided 2D and 3D design along with video content, motion graphics and interactive content for this immersive fan experience.
Our creative director led this effort while working at a previous company. The effort created a visitor experience that celebrates the great athletes and moments of Vanderbilt baseball. 3D & 2D displays were developed from concepts to a finished environment, working closely with the fabrication and installation teams to ensure a successful visitor experience. Go Commodores!
TBD
