When Converse was set to release the Chuck Taylor CX to the world, they asked us to develop an influencer kit that amplified and underscored the cutting-edge design details of this revolutionary product. The CX features a re-engineered rubber for ultimate flexibility, and an innovative foam phylon midsole to support a wearer’s stride and provide an exponential leap in comfort. Inspired by this foam technology, we developed a foam case for the footwear and collateral material. The iconic orange accent color of the shoe informed the color choice of the case and provided a vibrant presence at a future unboxing. Several branding elements were inset into the foam case to provide a subtle but effective brand presence. The case was held shut with an X-formed rubber band as a reference to the stretch canvas that makes the shoe so comfortable. We took this project from concept, design, vendor sourcing, fulfillment, packaging and all the way through to shipping to influencers.