Converse sent us to Shoe Palace Little Tokyo, a key retail account in Los Angeles, to design and oversee an important product launch event for their collab with Hello Kitty. We drafted off of Converse Global Design direction which sought to use materials seen in urban environments – 2”x 4”’s, plywood, cinder blocks, bare concrete floors, chain-link fencing, and guerilla style postings. These materials were used to create an authentic urban look and feel. We tailor fit a 2D and 3D design solution to showcase the collaborative product, messaging, the specific needs of the store and its event schedule. A DJ table, an Instagram opportunity and a rotating sushi belt were added to create a highly successful activation.