Converse North America asked us to generate concepts for a proposed collaboration pitch with a national nail polish brand. The collaboration didn’t end up happening, but we really liked the work that came out of the effort. Flightdeck collaborator and artist Julie West worked her magic to create distinctive and sassy graphics to deliver a unique vibe to the displays. To make the connection between the footwear and the nail polish, we integrated the palette of colors and material textures from the Converse, nail polish inspired footwear into the artwork and layouts. Textured pink leather, suede, and canvas juxtaposed with glossy acrylics and gold glittery details make for a unique approach at retail.