Converse contacted us to create an influencer kit to house their Pride footwear selects along with a collection of statement accessories for influencers to keep the pride high.
We designed the kit as an extruded lockup of the words "Pride Never Stops" combined with the Converse logo. The kit was fabricated with extra thick recycled honeycomb corrugated cardboard then die cut and laminated together to create a sustainable and unique form which cleverly created a space to house all of the products and accessories. The front of the influencer kit was covered with the iconic Pride colors, but the edges were left exposed to encourage recycling at end of use.
Ultimately, we hope this colorful expression of Pride will serve as a year-round display item that will live beyond its initial packaging assignment.
Accessories included in the influencer kit included artist postcards and poster, stickers, NYX Pride edition eye shadow, Fluide silver glitter, a Converse bucket hat, and a Boomf Bomb greeting card to set the tone.
We took this project from concept, design, vendor and item sourcing, fulfillment, packaging and all the way through to shipping to influencers.