Converse contacted us to create an influencer kit to house their Pride footwear selects along with a collection of statement accessories for influencers to keep the pride high.
We designed the kit with sustainability as a driving design principle. Not only was the package designed with all recyclable materials, but the exterior box and tray was designed to have have a secondary use as a display item which could be set on a shelf or as a wall-mounted display. Ultimately, we hope this colorful expression of Pride will serve as a year-round display item that will live beyond its initial packaging assignment.
We took this project from concept, design, vendor and item sourcing, fulfillment, packaging and all the way through to shipping to influencers.