Converse brought us in to design and produce a seeding kit for the reissue of the much loved XX Hi Chuck Taylor All Star. This project had a tighter budget than some of our other seeding kit projects, so we really dug in to create something unique without breaking the bank. This influencer kit is a printed solution on corrugated material. We identified the tall lacing structure from the footwear and capitalized on that as an expressive design detail for the exterior of the box. We graphically simulated the texture of the shoe’s material, grommets, stitching and branding to create a backdrop for an actual lace that served as a closure device for the box access. Internally, we worked with our print partners to engineer a flexible tray solution to accommodate shoes from small to large using the same exterior box. We also provided trays to present themed, tall, above-the-knee socks, alternative laces and accessories to offer the end user options for expression.