Our friends at craftingastrategy.com devised a clever fundraising effort for the Leukemia and Lymphoma Society of Oregon (LLS). They partnered with a group of area craft breweries, which each brewed up a signature batch of limited-edition beer. The proceeds of this beer were then donated to the LLS.
We were tapped (pun intended) to create the identity for this effort, from naming to graphic design. Out for Blood was born from a desire to create an attention-grabbing brand message that could stand alone in the crowded and eclectic craft beer environment. We love the powerful dual meaning that both supports the LLS while giving the proverbial middle finger to the disease.