FANTASY MEETS REALITY: FORTNITE INTRODUCES THE KID LAROI’S WILD DREAMS
We jumped in to assist video game giant Fortnite to celebrate the introduction of Australian rapper, singer, and songwriter The Kid LAROI into the game. Working with their social media agency, The Robot Company, we designed a dual identity influencer kit to promote the in-game characters of protagonist, The Kid LAROI and antagonist, The Rogue LAROI. This played out as two different kit designs - a pink kit that shows The Kid LAROI and his on-stage persona, and the other, a blue/black kit that represents The Rogue LAROI as the mischievous alter ego.
The influencer kits feature elements of spy craft with the use of a hard case attaché wrapped in digital camouflage and UV ink which reveal hidden messaging on select elements.
The kits include a branded t-shirt, sunglasses, a UV flashlight and an old school DVD player and DVD to reveal a promotional video to link influencers to the exclusive Kid LAROI Fortnite game release and "Wild Dreams" in-game concert.