Our creative director dreamed up this concept in a previous life at another agency. The task was to create a tradeshow event space where visitors could be interact with Sony's puzzle platform video game Little Big Planet. The structure and consumer path were intended to expose visitors to the series' mantra of "Play, Create, Share". A large inflatable structure was imagined to bring the game characters to life at a provocative scale. The dome, created a controlled and immersive environment for groups of players to get into the game. Game art appears directly on all inflatable structures, while interior structures were inspired by the handmade qualities of the characters with the material selection of bamboo and thick, structural corrugated cardboard for static and technology displays.