Nike wanted to push the boundaries of soccer ball design and fabrication. We were able to collaborate with Nike Innovation engineers as they created new processes and prototypes. We explored different quantities and qualities of ‘heat-fused’ seam patterns applied to the ball which were then measured for aerodynamic effectiveness on the field. During the development process, the “performance” seams began to inform graphic opportunities over the ball which drove the addition or subtraction of graphics to affect a players’ visibility of the ball while in motion. Once effective seam patterns and graphic blocking patterns were identified, Nike encouraged us to explore the boundaries of graphic customization and branding to create bespoke performance product for individuals and organizations.