Super Bowl XL VIII was scheduled to take place in the open-air MetLife Stadium in New Jersey. As the big game was in February, it was predicted to be a frigid affair. Based on this insight, we were asked to create a limited-edition, V.I.P. influencer kit to celebrate the frozen showdown. We wanted the package to look as if the gloves were captured in a block of ice, so we used direct printing on clear acrylic to create a frosty, translucent effect. For glove packaging, this is as cool as it gets.
Though these kits were destined for the lucky few, a consumer edition was also created with this as inspiration. See: NIKE—SUPER BOWL CONSUMER EDITION GLOVE PACKAGING