Super Bowl XL VIII was scheduled to take place in the open-air MetLife Stadium in New Jersey. As the big game was in February, it was predicted to be a frigid affair. Based on this insight and inspired by our limited-edition, V.I.P. influencer kit, (NIKE—SUPER BOWL PREMIUM EDITION GLOVE PACKAGING) we created a take-down consumer edition glove package to celebrate the frozen football showdown. We executed a crystalline ice pattern in our print design to allude to the premium package design yet provide a cost effective package for inline product.